Visual Swing Trainer

Launch Laser training device now a patented product

Josh Heck
Wichita Business Journal
February 12, 2014

Justin McClure is now a patent holder.

McClure, the founder and owner of Justin McClure Creative, received notification Tuesday that his Launch Laser baseball and softball training product has been patented through the U.S. Patent and Trademark Office.

“It’s helps us moving forward because there have been some other products that people have tried to introduce into the industry,” McClure says. “We won that race to get to the patent.”

He tells me that the process to patent the Launch Laser took about two years. He estimates that it has cost $15,000 to $20,000 to get the product patented.

McClure worked with patent attorneys at Kutak Rock LLP in Kansas City throughout the process.

Launch Laser is a product that attaches to the end of a baseball or softball bat and helps to teach proper swing position.

McClure started selling the product last May and has sold roughly 750 so far.

He says interest in the product is picking up, and he hopes sales will follow.

Launch Laser has garnered interest, McClure says, from various baseball training academies around the country.

McClure says the winter and early spring months tend to be optimal times for purchases of training equipment for baseball and softball as seasons get ready to start and players compete to make a team. So McClure hopes that will benefit Launch Laser this year.

By launching in May of last year, Launch Laser hit the market after that optimal time.

McClure says training materials also are being developed to go along with the product, which could help generate more interest.

Initially, McClure came up with the idea as a way to help his son learn how to hit a baseball, and he has since turned a laser pointer into a business venture.

Starkey Inc. in Wichita has helped with product testing.

“We’re just happy to have a product that is making an impact,” McClure says.

Date posted: February 12, 2014